In this SEO techniques tutorial, I will share all the important things that will help you rank your content on search engines and help your business get more traffic and conversions.
Are you into SEO for quite a long time but still not able to rank your website or your articles on the search engine?
Then you don't have to worry about Search Engine Optimisation because most people tend to make this topic complicated.
I have used Search Engine Optimisation techniques to rank one of my new website so making it clear before I start to explain some actionable tips that would definitely help you rank your content on search engines.
Below image shows you that Bing has nailed my recent blog for these two important keywords:
Makar Sankranti 2019
Check below image to see my blog is ranking for above keywords:
Which was event blog that I had experimented to try my SEO skills and I was able to rank it in less than a month.
The interesting part is that EMD is still has more value with search engines but this should be followed with other important points discussed in this article.
So if I am able to make it then you can also rank your website and your articles by using these effective techniques that I will be discussing in this SEO practical tutorial
I would suggest you below points much before you work on content:
Plan your targeted audience
Try to get a domain name which is relevant to your niche
Domain name, not more than nine letters
Identify domain names that are closely related to your niche and make sure that it has higher DA so that it contributes to rank your website not only fast but stays there for quite a long time.
Using Header Tags
When you have started a post on your WordPress blog then by default it is considered as H1 tag so don't try to add more H1 inside the article because that will confuse the search bot which results in bringing down the rankings for your article.
Have subsections like H2 to H4 and use the LSI keywords so that Search engines Will understand that the article is closely related to the main keyword when you use the LSI keywords and at that to H2 to H4 header tags.
Basic Template to write the best blog post are:
Introduction Of Article:
So when I say introduction now I mean to say that you have to include the main keyword into the introduction and highlight with the bold so that the search engine understand that the article is related to a specific topic.
Body Of Article:
Also, I wish to state that when you are giving an introduction to your article so first bring the problems that the people are facing so that they will be further interested to read the full article to get the solution for a problem mentioned in the introduction.
In the body you can sprinkle with LSI keywords or make it as H2 - H3 headings, in this way you are providing information to the search engine that it can suggest your article to people who are looking for information relevant the topic.
Include infographic images, videos or plain images which closely matches to the topic that you are discussing.
Because of images talks thousand words and every time the reader can connect your article with images. Not all the thousand words that he may remember from your article but images would definitely help him to recollect the information.
And make him remember to come back for more information.
So making it practical if I ask you which is your favorite blog then I am sure your mind shows the pictures and the letters, right? So hope you have understood the importance of images in your content.
End your article with a justification and highlight a point that is really worth trying as a solution.
Also, include the main keyword in the conclusion so at least you have included your keyword in three important places that would help search engine bring your article in front of more people.
Reducing Bounce Rate
Bounce rate is a specific percentage of people who visit your website but leave immediately without browsing pages.
Bounce rate is all about attracting the right people to your website and hold them to your content where they will further browse the other pages.
Reducing the bounce rate is very important because when a visitor returns to the search page without spending quality of time then it signals that your article.
Low bounce rate is accepted below 40% where your site visitors are spending quality of time browsing other pages. High bounce rate is that which exceeds 60% for a content side which needs to be taken care of.
Reasons For Bounce Rate:
Slow landing pages
Your site, not mobile optimized
Too much of ads that distract the visitors
Content that you share on social media is attracting wrong people
Irrelevant title and meta descriptions
How To Decrease Bounce Rate
You can reduce the bounce rate by improving the design of your website which makes it easy to navigate for your page visitors and they will try exploring more pages.
If you have an e-commerce website then show your product first and if its a service or information website then have the text which confirms the people that they have landed on the right page and that will win their confidence.
When I mean text it means the content describes the title of your article which should be step by step and make sure to use a numbered list or bulleted list.
And they will try to browse other pages.
Have at least 16px font size for the main body text which is not too small or big so this makes it easy for your readers.
So you have done enough hard work to write the content but what if people are not able to read the text so have better text size for improved readability that will result in reduced bounce rate.
People like to read on their smartphones so like to read an article with smaller text size? No right so the same thing goes with your site visitors so make sure the font size is clear and crisp.
Don't start your article with ads because people think that you are trying to sell and they will not have value in what exactly they were searching for.
Have internal links on your article because these links tend to bring readers to other articles and they will not only read the first article but they will go beyond and start browsing for other related information from your website.
Try to add images in between the paragraph because these images will make them remember your website and come back later to refer them.
You can also have infographics, giphy images, and videos which will have added value to readers.
Using SSL Certificate For Your Blog
You can find SSL certificate on any website that you visit so all that you have to do is just observe for a lock icon followed with https which confirms that the website that you have landed is secured.
SSL certificate encrypts the channel between the client and the service which provides safe transaction and avoids misuse of sensitive data.
A session key is used to encrypt the transferred data after the secured connection is completed. Transport Layer Security (TLS) is the latest version of SSL
Site Ground hosting provides free SSL certificates which are called "let's encrypt"(my website is hosted on them) you can check the hosting plans here.
You can check with your hosting provider to activate an SSL certificate and secure your site for your website visitors.
Publish Long And Detailed Content
Short articles would be very difficult to rank in 2019 until you have a great number of backlinks from top websites.
Before I tell you that you need to write a minimum 1500 words article I will make it more practical and meaningful by explaining how I do my research to build 1500 plus article.
I will first do a trend analysis of the topic that I am planning to build the content so Google Trends will make this job easier. And in addition, it will provide you related search query where you can use it as headings.
Get search engine suggestion for my keywords.
Analyze questions and answers from Quora
Research on YouTube videos related to my topic
After I complete step 1 to step 4 then I will use search engine suggestions, Quora questions as headings in my article and write 300 - 450 words per heading.
So considering I have 5 headlines and I would use 350 words then easily it would add to 1750 words excluding introduction and conclusion.
So with this technique, you can quickly finish the article and in addition to that, you can create interesting images so that the reader can recollect your article with the image that is included in your article.
Use Internal Links In Your Articles
Internal links are of a great way to help you rank better for your articles explained in below points:
It further helps your blog reader to explore a number of pages so it reduces the bounce rate and sends a positive signal to search engine.
It helps establish website architecture and pass the link juice which further helps in the better ranking of your article.
Off Page SEO VS On Page SEO
Search engines evaluate your site into two parts which are:
On Page - What is your page about
Off Page SEO - Popularity and authoritativeness
On Page SEO
Is about optimizing your website or blog which is in your control and can help you improve your search engine rankings.
List of important on-page SEO:
Alt tags for images
Update content periodically
Improve page load time
Off Page SEO
Is also known as off-site optimization where you will work to improve your website authority outside the website as per below list:
Backlink building from authority sites
Sharing content on Social Media and Forums
SEO Techniques are meant to help you optimize your content so that your article can rank on the first page of the search engine and get good traffic.
This is topic very broad and I have tried to capture some important things that have helped me rank my blogs and articles so I would suggest you start working on the topic before implement rest of the steps.
Because if the topic is not trending or if no one is searching for that topic then your effort will be waste so identify trending topics in your niche and work with SEO so that your targeted audience will reach your website organically and it will make way for more business.